Case Study: Coffs Crusaders Player Recruitment Retention

Wed, Feb 9, 2022, 6:05 AM
MW
by Matt Want

Coffs Harbour Crusaders are the keystone of the Coffs Harbour Friday Night Junior Rugby Competition. They encompass four rugby clubs with all Coffs Harbour based Junior players registering as a Coffs Crusader and then being allocated to a side based on preference, school and team numbers.

The Crusaders have noticed a large number of schools in the region that don't have a rugby playing contingent. This was identified as a growth opportunity and subsequently the Crusaders chose to participate in the pilot of the 2019 Get Into Rugby Program to drive their recruitment for the season.

View and download the case study here (PDF).

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