Sponsorships
Helping Australian Rugby Clubs Build Strong, Sustainable Partnerships
Sponsorship in community sport—especially rugby—is becoming increasingly strategic. Businesses and partners are no longer satisfied with a logo on a jersey or a sign at the ground. They’re looking for authentic, mutually beneficial partnerships that deliver real value and community impact.
This page provides rugby clubs across Australia with practical guides, templates, and tools to secure new sponsors and deepen existing relationships.
Whether your club is just getting started or looking to take the next step in its commercial strategy, you’ll find support on:
- Key tips for attracting sponsors
- What sponsors actually want from a club partnership
- Maximizing the value of your club’s assets
- Building and pricing compelling sponsorship packages
- Creating professional sales materials
- Identifying and approaching potential sponsors
- Negotiating deals and contracts
- Managing sponsor relationships over the long term
Start here if you’re new to sponsorship or looking to reset your approach. These resources will help you build a strong foundation.
