Partnership Case Study: Jindabyne Rugby Club

Fri, Apr 14, 2023, 1:13 AM
MW
by Matt Want

Founded in 1983 over a friendly challenge to play a single match against Cooma, the ‘Bushpigs’ have evolved into an iconic entity synonymous with the Snowy Mountains.

The club now fields up to nine teams each year across junior and senior grades, competing as far as Broulee on the south coast, Yass and Crookwell in the north, and the epicenter of Canberra. Around 130 girls, boys, womens and mens players are supported by hundreds more parents. In summer, the club organises the town’s touch football competition, providing an active weekly social outlet for 450+ participants ranging from 6-60 years of age.

See attached the Jindabyne Rugby Club Partnership Proposal. The club provides this to prospective sponsors to give them an overview of the club’s structure, its values, its role in the community, and some of the potential partnership benefits. Sponsorship investment costs are not included in this initial proposal. They are communicated separately as a range of options in a subsequent conversation with the prospective sponsor around their goals and budget.

When it comes to apparel branding, JRUC offers naming rights to each team aligned with the prominent branding position on a given team’s jerseys. In most cases, a sponsor’s logo will exist on a single team jersey. However some sponsors can receive branding across all teams - either on the shorts or across training shorts provided to all club players.

Jindabyne Rugby Club Partnership Proposal

Partnership Case Study: Jindabyne Rugby Club
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