Marketing and Communications
It doesn’t matter how great your club is—if people don’t know what you offer, they won’t get involved.
Take this real-life example: a player got a lift to training every week from a mate. The driver waited in the car until training finished. One day, a club volunteer invited them inside for a drink. Their response? "I didn’t realise I was allowed in."
That’s a clear sign the club hadn’t communicated its culture or community vibe well enough.
Whether you're using social media, a website, newsletters, or even flyers at the local café, effective marketing helps you:
- Build awareness – Grab attention and get on people's radar.
- Spark interest – Show them the value in what your club offers.
- Create desire – Make them want to be part of the experience.
- Drive action – Prompt them to turn up, sign up, or get involved.
So, how well is your club communicating right now? What could you be doing better? Do you have a clear and consistent social media approach? Use the resources below to sharpen your club’s marketing game and help more people find their way in.
Below are a range of resources designed to understand/plan/create content across the community used social media channels:
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