Greenies Grommets is an 8 week junior participation program run by Merewether Carlton Rugby Club, aimed at 2-6 year olds.
In this video, co-founder of the program James Callahan shares an extremely detailed overview of Greenies Grommets including its background and how they've refined it over its seven year history, including:
- Why they started Greenies Grommets
- Duration and when they conduct it
- Participation numbers
- Registration platform and process
- How it is funded
- Insurance
- The impact the program has had on the rugby club participation numbers
This is a wonderful example of a successful program that you may be able to adopt as part of your club's recruitment and participation strategy, whether you implement it in its entirety or just take a small bit of information from Merewether Carlton's experience to enhance your existing program.
Do you run something similar in your club? Do you have anything to share from your experience? Please comment below to share what works or what hasn't worked for you so that other clubs may learn and improve.