A nationwide celebration of women's and girls' rugby kicks off — backed by a powerful new promotional toolkit to help community clubs, associations, and member unions light up the game across Australia.

Rugby Australia has announced Women & Girls in Rugby Week from a dedicated national celebration designed to honour, promote, and grow the women's and girls' game at every level, from grassroots community clubs through to elite competition. In conjunction with the initiative, Rugby Australia has released a comprehensive Women & Girls Promotional Toolkit, giving clubs and associations across the country everything they need to amplify their local rugby communities and drive registrations.

Women and girls' rugby is growing fast in Australia. From the Wallaroos competing on the world stage to juniors picking up a ball for the very first time, the sport is broader, more inclusive, and more exciting than ever before. Women & Girls in Rugby Week is Rugby Australia's opportunity to put a national spotlight on that growth — and to invite even more women and girls to be part of it.

Women & Girls in Rugby Week is Rugby Australia's national initiative to celebrate the contribution of women and girls across every facet of the sport — playing, coaching, refereeing, administering, and volunteering. The week aims to:

• Increase awareness of women's and girls' rugby participation opportunities across Australia
• Drive registrations in women's and girls' competitions at community level
• Celebrate and profile the coaches, match officials, players, and administrators making the game great
• Inspire the next generation of female rugby players and leaders
• Support clubs and associations to build inclusive, welcoming environments for women and girls

Find out more: PlayRugby: Women and Girls in Rugby Week

The initiative aligns directly with Rugby Australia's broader strategy for 2022–2032, which places women and girls at the heart of its ambitions to grow and diversify participation in the sport. With the Women's Rugby World Cup heading to Australian shores in 2029, the timing couldn't be more significant.

THE PROMOTIONAL TOOLKIT — YOUR CLUB'S CAMPAIGN IN A BOX

At the heart of Women & Girls in Rugby Week is a brand-new, comprehensive Promotional Toolkit — developed to give every community club, association, and member union across Australia tools they need to promote women's and girls' rugby effectively.

The toolkit has been developed to provide a collection of promotional assets to assist community rugby clubs within Australia in promoting Women and Girls in Rugby Week. These assets are designed to inform, engage, and drive registrations across all aspects of the game, including coaching, match officiating, playing, and administration.

Social Media Assets

The toolkit includes ready-made social media tiles and story templates in multiple formats, designed to be shared across Instagram, Facebook, and other platforms. All assets are available as editable Canva templates, allowing clubs to add their own logos, local images, and custom details while maintaining consistent PlayRugby branding.

• Registrations tiles to drive sign-ups
• Player of the Month, Coach of the Month, and Match Official of the Month templates
• News and Event tile templates in multiple variations
• Social media Story format templates (portrait format for Instagram/Facebook Stories)

Digital Advertising Assets

For clubs and associations operating digital newsletters, websites, or running online campaigns, the toolkit includes a suite of digital banner templates across standard industry sizes:    

• 300x250 — Medium Rectangle (MREC)
• 728x90 — Leaderboard
• 300x600 — Half Page Ad
• 300x100 — Sidebar
• 600x300 — EDM (Email)

Video Assets

Video content is one of the most powerful tools for engaging new audiences. The toolkit includes a suite of video assets that clubs can share across their digital channels and social media platforms to bring the energy and excitement of women's and girls' rugby to life.

Canva Editable Templates

All editable assets are available through Canva — making it simple for any club volunteer or administrator, regardless of design experience, to create professional, on-brand promotional content. The platform enables easy customization with club logos, local photography, and event details.

 There's a Place in Rugby for Every Woman and Girl

Women & Girls in Rugby Week isn't just for players. Celebrating women's involvement across every role in the game — and clubs are encouraged to showcase the full breadth of their female talent and leadership.

Ways to Play

🏉 Rugby XVs

The traditional 15-a-side format. Played in clubs and schools across Australia, February to September.

⚡ Rugby 7s

One of the world's fastest growing sports. Fun, fast, and played all year round in clubs and schools.

🏷️ Tri Tag Rugby

Non-contact rugby for all ages. Social, welcoming, and perfect for first-timers.

Beyond the Field — Other Ways to Be Involved

Women & Girls in Rugby Week recognises that rugby is much more than what happens on the pitch. Clubs are encouraged to highlight and celebrate:

Coaches — More and more women are stepping into coaching roles at all age groups and formats

Referees — Match officials play a crucial role and clubs are always looking for new officials

Volunteers — The backbone of every great club; women are making an enormous difference behind the scenes

Administrators — Women in club administration are driving growth and governance across Australian rugby

SOCIAL MEDIA — JOIN THE CONVERSATION

Rugby Australia, Member Unions, and Clubs will be strategically sharing Women & Girls in Rugby Week assets across social media platforms throughout the week. Every club is encouraged to get involved and help amplify the message as far as possible.

📸 Photo & Content Checklist for Clubs

When posting on behalf of your club during Women & Girls in Rugby Week, remember: showcase images that reflect your local community; ensure images feature predominantly girls and women where applicable; images must be clear, correctly proportioned, and professionally presented; avoid images where other sports logos are prominently visible (NRL, AFL, Soccer, etc.); and always maintain the PlayRugby colour palette and fonts in designed assets.