Strategic Planning
Every successful rugby club needs more than just passion and commitment—it needs direction. A strategic plan helps your club stay focused on what matters most, align stakeholders, and make informed decisions about where to invest time, energy, and resources. It turns good intentions into structured action and ensures your club is not just surviving, but growing.
A strategic plan is a living document that outlines your club’s goals over the next 1–3 years and identifies the key initiatives required to achieve them. It should be tailored to your club’s unique context, but typically includes:
- A clear vision and purpose
- Strategic priorities (2–4 big focus areas)
- Actions and initiatives
- Responsibilities and timelines
- Measures of success
Click the link to view and download an example Club Strategic Plan. This editable template helps you build a simple, effective plan with space to define your vision, priorities, goals, and actions. Download Template
Q: How long should our strategic plan be? No more than 3–5 pages. Keep it practical and focused.
Q: Who should be involved in the process? At minimum, your committee and key volunteers. Consider inviting junior reps, coaches, and parents to contribute insights.
Q: How often should we update the plan? Annually, with smaller reviews every 6 months to track progress.
